Add More: The Weekend Mindset Shift That Changes Everything

Inspired by my recent podcast conversation with Morgan Zanotti, founder of Primal Kitchen and Waay Sparkling Protein Water.

If there’s one theme I’ve noticed come up again and again - in my own life, with clients, and in every conversation I have with women navigating sober weekends - it’s this: we’re tired of feeling like life without alcohol means giving something up.

That thought creeps in quietly, especially on Fridays.
No more wine nights. No more happy hours. No more “me time.”

But what if the path to feeling better wasn’t about taking things away at all?
What if the secret was adding more?

That’s exactly what Morgan Zanotti reminded me of in our convo. She’s the founder of Waay, a sparkling protein water built on the belief that life’s too short for boring wellness routines, or for deprivation in any form. Her whole philosophy is built around adding more joy, more nourishment, more energy, and more fun into life.

And honestly, it’s the same shift that makes alcohol-free living not just sustainable, but deeply fulfilling.

The Add-More Mindset

When Morgan shared her story of deciding to stop drinking, it wasn’t because things had spiraled or because she “had to.”

It was simply that alcohol no longer added anything to her life. It caused migraines, disrupted her sleep, and drained her energy. All things she couldn’t afford as a mom of three and a busy entrepreneur.

She didn’t quit from a place of restriction.
She quit from a place of addition: adding clarity, better sleep, and energy that lasts.

She’s also the woman who built Primal Kitchen into a household name before launching Waay. So when she talks about wellness, she walks her talk. Her perspective? The future of health (and happiness) is about focusing on what’s working for us, not obsessing over what we’re cutting out.

What This Looks Like in Real Life

If you’re heading into the weekend, maybe that “add more” mindset is exactly what you need.

Instead of focusing on what you’re skipping (the glass of wine, the cocktail, the buzz) focus on what you’re adding:

• More rest. Protect your sleep like your peace depends on it (because it does).

• More fuel. Eat enough protein to actually feel satisfied: it stabilizes your mood, energy, and cravings.

• More connection. Text the friend who supports your growth, not the one who pressures you to drink.

• More joy. Find the small, simple moments that fill your weekend, not drain it.

When we fill our lives with more of what truly matters, the “less” happens naturally. There’s less craving, less comparison, less regret; because you’re not trying to fill a void anymore. You’re already full.

Why This Matters

It’s easy to think that giving up alcohol is about saying no. But what if it’s actually about saying yes?

Yes to mornings that feel calm instead of cloudy.
Yes to weekends you remember clearly.
Yes to a body that feels stronger and a mind that’s actually at peace.

The women inside The Alcohol-Free Blueprint discover this firsthand. The deeper they go into the mindset and tools I teach, the more they realize sobriety isn’t about willpower or restriction. It’s about expansion.

If you want this kind of ease and freedom from alcohol, The Blueprint will help you get there.

Something Fun to Add This Weekend

Speaking of adding more: if you’re looking for a new alcohol-free option to stock your fridge, you’re going to love Waay Sparkling Protein Water! From the first sip I’ve been obsessed.
It’s light, refreshing, and packed with 10 grams of protein. Plus collagen too! A brilliant (and super clean) alternative to sugary drinks or plain sparkling water. It comes in three flavors (Grapefruit, Raspberry Lemonade, and Orange) and even my teenage daughters love it.

Take 15% OFF your first order of Waay Sparkling Protein Water: Use code SHANNONWAAY at checkout on Amazon.  Input the code during checkout on Amazon in "Payment Methods", in the same field where you would enter an Amazon Gift Card code.

This weekend, let’s stop focusing on what we’re giving up.
Let’s start focusing on what we’re gaining.

Because freedom, energy, and joy aren’t found in restriction; they’re found in adding more of what actually makes you feel alive.

xx-

Shannon